Run your business.Not your stress.
7 days free · No credit card required · Cancel anytime
The Copper Kettle
Friday, July 4 · The Copper Kettle
Good morning, Maria.
Action Required
3 items need attentionHealth Permit
King County · Jun 5
ServSafe Cert
3 staff expiring · Jun 18
Hood Cleaning
Quarterly service · Jul 2
Tax Deadlines
2 upcomingQuarterly Estimated Tax (Q2)
Federal · Consult your accountant
Sales & Use Tax
Washington · Consult your accountant
Your morning briefing — what needs attention, before the day opens.
Operating functions
One quiet application
Industry templates
Furnished on arrival
Flat, per month
After 7 days free
To set up
No onboarding calls
Invoices
Every invoice, priced
the moment it lands.
Photograph an invoice or forward the email — it lands in the ledger with the vendor, amount, and due date already read. The calendar shows what's due; the insights show what's drifting, vendor by vendor.
- Invoices file themselves — vendor, amount, and due date extracted on arrival
- A calendar of what's due, with monthly spend insights per vendor
- Mark as paid with one tap — it mirrors into Expenses, so the books square themselves
Invoices due · July 2026
3 unpaid · $4,137Green Valley Produce
Overdue by 1 day · was due Jul 5
US Foods
Due in 4 days · Jul 10
Try it — click the checkbox or “Mark as paid.”
Payment processing
Every processor,
audited like a bill.
Once a month, the statement analyzer reads your card-processing statement the way an auditor would — separating what the card networks require from what your processor tacked on.
- Effective rate calculated plainly — what you actually paid, not the quoted rate
- Card-network fees split out from processor markup and junk fees
- A draft note to your processor, ready to send, asking for the negotiable part back
Statement Analysis · Merchant Services
May 1 → May 31 · statement.pdf
Effective rate
2.64%
of your sales volume went to card processing. This is what it actually cost you.
Card networks
$8,269
Non-negotiable
Processor markup
$1,269
Negotiable
Junk fees
$350
Disputable
$1,619 of what you paid isn't from Visa or Mastercard — it's processor markup and junk fees. That's the negotiable part.
Draft to your processor
“Hi — reviewing my May statement, I'm seeing $350 in junk fees plus a $20 PCI non-compliance charge. Can you itemize each one and tell me which are removable? I'd like these brought down before next cycle.”
Want these lowered? Get your statement analyzed free.
Service requests
Something breaks.
The vendor already knows.
A QR poster in the back hall lets anyone report a problem from their phone — no login, photos attached. Rooots emails the request straight to the right vendor with the reply routed to you, and tracks it from submitted to resolved.
- Staff and customers submit from a phone — no accounts, no app to install
- The request emails your vendor directly, photos attached, reply-to you
- Every request tracked: submitted, vendor notified, scheduled, resolved
Pipe burst
Jul 5, 2026, 11:45 PM · submitted via QR
Vendor
Attachments
File 1In their hands
One poster on the wall.
Four things in every pocket.
Print the poster, hang it in the back hall. Staff scan the QR code on their own phone — no login, no app to install — and it opens the four things they need on shift: the opening checklist, your decision-tree guides, an incident report, and a service request.
Whatever they submit emails the owner immediately — and again the moment it's picked up. The phone on the left is exactly what they see; it cycles through all four, or tap a tab to try one.
On their phone — after scanning
The Copper Kettle
Scanned from the poster
This is a staff member's own phone after scanning the poster. It cycles through all four flows — tap a tab to try one yourself.
The poster — printed and hung
Maple Street Café
Scan to get things
done & report issues
Checklists, decision-tree guides, incident reports, and service requests — all in one place. No login, no app to download — just scan and go.
Point your camera here
This QR really goes to signup — scan it with your own phone to see exactly what opens.
New · Meet Sterling
An AI chief of staff
who has actually read the books.
Sterling lives inside Rooots and answers from your real data — your invoices, your certificates, your reviews, your registers. Ask what needs attention and get the answer a sharp operations manager would give you, with the numbers to back it.
- Reads your vendors monthly and flags price creep before you pay it
- Drafts review replies in your tone — never sends without approval
- Files a support request to Rooots for you when something's off
Sterling
Answers from your real data
The filing cabinet
Every document, filed itself.
An AI brain does the sorting.
Photograph a permit, forward an invoice, drop in a contract — it never touches a folder you have to name. Rooots reads what it is, dates it, and routes it to the right desk automatically. One search finds any document in the business, whoever filed it and however it arrived.
- Classifies and dates documents on arrival — no filing, no folders to maintain
- One index across invoices, permits, certificates, and contracts
- Routes each document to the desk it belongs to automatically
The Filing Cabinet
Every document, one index
3 documents filed automatically in the last 10 minutes — zero folders touched.
Also on the desk
Small tools. Outsized hours saved.
Forms Hub
Build any form and post it as a QR code — maintenance requests, incident reports, feedback. Staff and customers submit from a phone, no login, and every response files itself.
Click-to-contact
Every phone number in Rooots is one tap — call, text, or email a vendor, employee, or contact from right where you're reading, history attached.
Inspector View
When someone actually shows up, every current permit, license, and certificate is on one screen in seconds — no digging through folders while they wait.
The visibility desk
When someone asks an AI where to go,
are you the answer?
Customers now ask ChatGPT, Claude, and Google where to go before they ever see your storefront. Rooots reads what the machines read — your reviews, your listings, your competitors — and scores your visibility from 0 to 100. Then it tells you, plainly, the three things to fix this month and what each is worth.
- Scores your presence against the three competitors winning your searches
- A monthly report in plain language, ranked by impact
- Review responses drafted by AI, posted to Google without leaving Rooots
AI Visibility Score
Scored monthly · Ranked by impact
The method, in three steps
Furnished in two minutes.
Used for years.
Create your account
Takes two minutes. Enter your industry and Rooots configures your starting library — templates, checklists, and compliance sections, ready on arrival.
Your system arrives furnished
Nineteen sections arrive with industry-specific templates pre-loaded. You don't build it from scratch. You walk into a room that's already set.
Run the operation
Open each morning to a briefing. Every renewal tracked. Every document filed. Every incident recorded. The desk remembers so you don't have to.
Terms of subscription
Free for 7 days. Then $89/month.
$89
Per month · Flat rate
- No per-seat fees
- No setup costs
- Cancel any month
Included in full
- Sterling — your AI chief of staff
- Invoice tracking with calendar and monthly insights
- Payment-processing statement audits
- Service requests with direct vendor contact
- Forms Hub with public QR submission
- The Filing Cabinet — AI document filing and one-search index
- Certification and compliance alerts
- Reviews with AI-drafted replies
- AI visibility scoring monthly
- Unlimited documents, unlimited team members
We don't ask for a credit card to start. Set up your account, explore everything, decide on day 7.
Plain answers
Questions owners ask.
What exactly is Rooots?
Rooots is an operating system for owner-led businesses. It keeps your compliance, certifications, documents, invoices, equipment, vendors, and team records in one place — and reads them every morning to tell you what needs attention. Nineteen functions, one application, one flat price.
Who is it built for?
Owner-operated businesses on Main Street: restaurants, retail shops, salons, gyms, auto shops, medical and dental practices, and more. If you run the operation yourself and your system today is a spreadsheet, a group text, and memory, Rooots was built for you.
How long does setup take?
About two minutes to create an account. Choose your industry and your workspace arrives furnished — templates, checklists, and compliance sections pre-loaded. Most owners file their first documents the same afternoon with Smart Scan: photograph it, and the system reads, dates, and files it.
Is the price really flat?
Yes. You start with 7 days free — no credit card required — then a flat $89 a month covers everything: all nineteen sections, Sterling, unlimited document storage, AI visibility scoring, and access for your whole team. No per-seat fees, no setup costs, no contract. Cancel any month.
What is Sterling?
Sterling is the AI assistant built into Rooots. It answers questions from your actual records — vendors, invoices, certificates, reviews — drafts your review replies, watches vendor pricing month over month, and files support requests for you. It never takes an action without your approval, and it's included in the flat price.
What is AI visibility, and why should I care?
Customers increasingly ask ChatGPT, Claude, and Google where to go before they ever see your storefront. Rooots reads what the machines read — your reviews, listings, and competitors — scores your visibility from 0 to 100, and tells you the three highest-impact fixes each month.
Does Rooots replace my point of sale or accounting software?
No, and it isn't trying to. Your POS rings sales and your accountant closes the books. Rooots is the operating layer above them — the place where licenses, renewals, incidents, SOPs, and institutional knowledge live, so the business runs on a system instead of on you.
Who can see my records?
Only the people you invite, with the roles you give them. Sensitive ownership records and credentials live in the Business Vault, a private room visible to the owner alone.
What happens if I cancel?
You can cancel from your account in any month, no phone call required. Your records remain exportable, because they were always yours.
Your business deserves a real system.
“If something happened to you tomorrow,
could anyone run your business?”
Stop running it from memory. Start running it from a desk that remembers for you.