Rooots
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A new operating standard for owner-led businesses

Run your business.
Not your stress.

Rooots is a single, considered system for compliance, certifications, vendors, procedures, and the documents you mean to file but never do. Built for owners who would rather operate than scramble.

No contract · Cancel any month · One flat price
Lead, The morning desk

The day begins with a briefing, not an inbox.

Every morning, Rooots reads your operation and writes you a short, honest summary: what's expiring, what's overdue, what's quietly improving. The kind of memo a competent chief of staff would leave on your desk, except yours doesn't sleep, and never misses a renewal.

Wednesday, June 3 · Eagle River Ale House
Good afternoon, John.
TODAY'S TASKS1 checklist
Morning Open
Checklist not started
Due today →
NEEDS ATTENTION5 items
▾ DUE WITHIN 7 DAYS4
Food Handler Card
Greg Johnson · Certification
Due tomorrow
CPR / First Aid
Greg Johnson · Certification
Due tomorrow
Grill service due
Equipment · Kitchen Equipment
Due tomorrow
Hood System service due
Equipment · Kitchen Equipment
Jun 5
▾ DUE THIS MONTH1
Fryer service due
Equipment · Kitchen Equipment
Jul 1
TAX DEADLINES
💼 Ask AI
The operations register

Eight desks.
One ledger.

Most owners run their business from twelve different places, a spreadsheet, a group text, a folder of photographs, a memory. Rooots replaces that improvisation with eight quiet sections that, together, run the operation.

01Daily BriefingAn AI summary of what needs your attention before the day opens.
02Compliance HubLicenses, inspections, renewals, tracked with lead time, not panic.
03Employees & CertificationsPersonnel files and expiring credentials in one register.
04Knowledge BaseSOPs, training material, and policies, always at hand.
05ChecklistsOpening, closing, and recurring duties, with accountability.
06VendorsSuppliers, contracts, and expiry dates, one ledger.
07Smart ScanPhotograph any document. The system reads, files, and dates it.
08Sale-Ready ScoreAn honest read on your valuation, and what to mend before sale.
The document desk

Photograph
anything.
It files itself.

Point a phone at a certificate, an invoice, a vendor contract. Rooots reads it, extracts the particulars, issuer, issue date, expiry, parties, and routes it to the right drawer. No data entry. No lost paperwork. Nothing kept in a folder titled "to scan later."

01Extracts expiry, issuer, and renewal terms automatically
02Routes to the correct section without prompting
03Flags anything ambiguous for your review
Document, parsedSmart Scan
Food Handler Certificate
State of Texas, ServSafe
Issued 03.15.2024 · Expires 03.15.2026
TypeFood Handler Cert
ExpiresMar 15, 2026
Issued byServSafe
Filed underPersonnel / Kitchen
Designed for these operations

Ten kinds of business.
One system, configured.

Each template arrives with the certifications, inspections, vendor categories, and SOPs your industry actually needs. Adjust anything; nothing is fixed.

  1. 01RestaurantsTemplate ready
  2. 02RetailTemplate ready
  3. 03Salon & SpaTemplate ready
  4. 04Gym & FitnessTemplate ready
  5. 05Auto ShopTemplate ready
  6. 06Medical & DentalTemplate ready
  7. 07Legal & AccountingTemplate ready
  8. 08ChildcareTemplate ready
  9. 09Hotel & LodgingTemplate ready
  10. 10Café & CoffeeTemplate ready
Inside the owner's mind

Three small moments.
How the system thinks.

The work of running a small business is a long series of quiet decisions, most of them never made, because no one remembered they needed to be. Below: three ordinary moments in an operator's week, and the path each one takes once Rooots is the desk.

Moment 01 · Compliance

A certificate is about to expire.

  • T − 30 days
    Morning briefing surfaces the certificate by name and owner.
  • One tap
    Owner forwards the renewal task to the employee responsible.
  • Smart Scan
    Renewed document photographed; the file refreshes itself.
  • Auto
    Next reminder set for the new expiry. Cycle closes.
OutcomeRenewed, on time.
Moment 02 · An unannounced visit

An inspector arrives at the door.

  • On phone
    Owner opens the Compliance Hub on the way to the front.
  • All current
    Every required certificate appears, dated and signed.
  • Read-only
    Owner shares a temporary link to the inspector's device.
  • Logged
    Pass recorded against the year; next inspection auto-scheduled.
OutcomePass, recorded.
Moment 03 · Onboarding

A new hire starts on Monday.

  • Template
    Industry profile assigns the right SOPs and training material.
  • Checklist
    First-week onboarding list sent to the new hire's phone.
  • Tracked
    Required credentials added to the certification register.
  • Day 30
    Owner's diary holds a review note, already drafted.
OutcomeReady by lunch.
The method, in three steps

Furnished in two minutes. Used for years.

I.

Create your account

Sign up and choose your industry from ten templated operations.

II.

Your system arrives furnished

Pre-loaded templates, checklists, and SOPs for your business type.

III.

Run the operation

Bring the team in, track compliance, never miss a renewal again.

From the operators
Finally a system that works for a small business like mine. I spent twenty minutes setting it up, now my whole team knows exactly what to do.
Maria T. · Restaurant Owner, Austin
The certification tracking alone is worth it. I used to miss renewals. Now I get a quiet alert weeks ahead.
James K. · Auto Shop Owner, Phoenix
Smart Scan is unreal. I photographed three years of contracts and the file cabinet built itself.
Sarah L. · Salon Owner, Brooklyn
Terms of subscription

One price.
Every desk.

A flat monthly subscription. No per-seat charges, no premium tier hidden behind a sales call, no surprise invoices at quarter end. Cancel any month.

Subscription · Standard, all-inclusive
One agreement
$89
Per month, flat
Included in full
  • All ten operating sections
  • Smart Scan AI document filing
  • Unlimited document storage
  • Certification and compliance alerts
  • Team member access, all roles
  • Industry-specific templates on day one
  • Knowledge base and SOP library
  • Sale-Ready valuation score
A closing note

Your business deserves
a real system.

Stop running it from memory. Start running it from a desk that remembers for you.